PAPER 2 Essay Example | Topics and Well Written Essays - 1250 words

PAPER 2 - Essay Example These texts highlight deficiencies within the society with gender inequalities as the issue and to create awareness to the readers. Charlotte Perkins Gilman’s Herland Charlotte Perkins Gilman is an American writer who explored the feminist utopia using her fictional novella â€Å"Herland†. Gilman created an imaginary society occupied by just women, with no need for men. They use parthenogenesis to produce their daughters and portray a superior morality. This society that was women-centered advocated for industriousness as well as motherhood and avoided approaches to life that perpetrated individualistic competitions. She figured out that this society would be appropriate for women to relate with each other in a more cooperative manner since there would be no necessity to dominate one another. In this novella Gilman tends to nurture and merge the finest feminine virtues with the finest masculine virtues together as a unity to make up human virtue. According to Gilman, fo r a society to be virtuous, it should use her fictional utopian society of Herland as an exemplary model. She believed that women have no reason to be slaves to their fellow humans by dedicating their lives to please them when they can survive on their own without the men and even lead better lives. Through the eyes of Gilman, our narrator, we get the view point of the men. She uses three men to show us their perspective about women. Gilman reverses the typical women stereotypes completely and that everything that was previously considered in terms of masculine or feminine standards was done away with. Here women wore cloths that were lesser provocative and that advocated for convenience and comfort. They cut their hair short and had more muscular bodies. They were neither flirtatious nor shy. They practically needed no men to live. They schooled, built, did farming and moreover mothered hence depended on no one but themselves. The women of Herland did not recognize gender biases, a raging phenomenon in the world. They lived in harmony and togetherness (Allen 102). Gilman as well uses Jeff to stand for a feminist voice and uses Terry to stand for the male’s voice. Jeff felt like women were creatures that deserved to be protected as well as served whereas Terry regarded them as creatures to be conquered and by all means be won. She provides a complementary view on the women as well as their roles at her time. She displays her admiration on the fact that women are independent of men. Gilman proceeds to promote the equality of women to men but she doesn’t stop there, she also portrays them as being superior compared to men. This is so unlikely in the world where Jeff and the other men came from. Here they are presented as the weaker ones and the women are much strong and virtuous. The narrator conveys the women to be smarter and kinder unlike the men. Smart in that although they are isolated from the rest they still survive. They also teach men like any other student. They bred-out and did away with segments of nature that stained their society in any way for instance dogs and some butterfly species. In addition they also bred-out defiant or less

Popular Culture and Contemporary Communication Essay

Popular Culture and Contemporary Communication - Essay Example It also brings the idea of culture development among fans as a result of their beliefs and views of their celebrities. The question is whether these artists and designers or rather celebrities afford not to understand the productive nature fan culture in their societies and careers or not. This essay will look into the lucid analysis of the essay question with reference to various available literary sources. To begin with, the term celebrity comes from the French word, ‘celebre’ with a meaning of well known in the public arena. In English terms, it is a synonym or related to words such as being thronged or fame. Fandom, which refers to a collection of fans, plays a significant role in the link between celebrity and the public. There are reasons behind the connection between celebrities and their fans. Duchesne Scott interprets the convergence of celebrity and fan at fantasy and fiction conventions in various ways. He interprets it as a 21st century spiritual pilgrimage, nerd tourism in its unique form, or simply an amalgam or, a combination of the three. He goes ahead to state that synergy is the fundamental or the basis of the relationship between fans and celebrities at events like that. Synergy originates from the Greek word, â€Å"Sunergia† meaning cooperation or â€Å"Sunergos† meaning working together1. ... In addition, the convention also represents corporate synergy. This happens when celebrity and fans interact as sellers and buyers negotiating revenues and costs to attain a mutually satisfactory economic profit. Henry Jenkins’ book â€Å"Convergence Culture†, tells more about fan culture. Henry argues that the current mass media and technology has taken a step and moved to a more practical and participatory convergence culture where the traditional or the default flow from producer to consumer has been interfered with. He argues that currently the consumer has become the producer and created the media which he or she wants and likes most. Convergence culture gives small communities around the world opportunities to gather concentrate on particular topics and as well as ensure the production of media and information among several things on this particular topic. Fans do take primary objects and texts and resources to develop on, build and have fun with. They do not simp ly consume the texts. They instead reread them as well as produce new culture from them. Typical popular examples of fan culture are Dr. Who and Star Trek. Henry goes ahead to state that fan culture has some five common and definite features: first, an individual who does appropriate a particular work, texts and practice related to fan objects2. Usually, these fan objects are reinterpreted in the lives of these individuals. The second characteristic is participation. There is always an openness of different people to participate at certain levels within the community. Normally, they get seriously inspired by it, thus they create events and write music about it. The third feature that Henry illustrate in the book is that of emotional

Romeo presented to the audience Essay Example for Free

Romeo presented to the audience Essay Romeo is presented to the audience through two characters. Montague and Benvolio, Montague is Romeos father and Benvolio is Romeos cousin Good morrow, cousin. Shakespeare has laid this out in a very intellectual manner; by introducing Romeo through other characters because this instantly makes Romeo stand out, look more imperative and maybe even have a higher status than the other characters in the play; because he is talked about and has been acquainted by Montague and Benvolio. Benvolio and Montague are both concerned about Romeos recent behaviour because he has not been acting himself lately. Montague reveals Away from light steals home my heavy son. This presents Romeo as a character who locks himself out of regularity and is constantly feeling sorry for him. His father feels that he needs to depend on others to remove him from this extraordinary insecurity. Benvolio comments Towards him I made, but he was ware of me, this shows that Romeo is feeling unsociable at he moment as well as out of character. Romeo also unexpectedly admits that in recent times he has not been himself Tut, I have lost myself, I am not here, this is not Romeo, hes some other where Romeo is presented to the audience as quite timid and introverted. He has been shown to wanting to take the easy way round to things O me! What fray was here? Showing that he does not like fighting and he is not interested in it. By saying that Romeo may be referring it to the old grudge between the Montagues and Capulets. When Benvolio questions him about love, he avoids admitting to it, however does not change the subject. This shows that he does not want to spill out with the truth and does not mention any names, but keep on waffling on about love thinking slowly as time goes by. The audience gets the impression that Romeo is inexperienced as this is his first love. He has only just realised how painful love is this love feel I, that feel no love in this, showing that Romeo almost certainly felt that love would be an exciting experience. Shakespeare presents Benvolio as a stronger, less sensitive character than Romeo, he also seems to be literally telling Romeo what to do directly Be ruled by me, forget to think of her show that Benvolio is giving Romeo good quality advice. Romeo also tends to dramatise and exaggerate his feelings as they pour out in one go, o brawling love, o loving hate, o any thingetc. This speeds up the time compared to before; it is builds up the tension, as Romeo chants many oxymorons. This extent of dramatisation is due to Romeos depression and bewilderment about love. This shows the audience that Romeo is going through the enjoyment of emotional pain. In conclusion to this, in act 1 scene 1, Shakespeare presents Romeo in a very, perplexed, depressed and frazzled way. As the audience knows Romeo is also not acting himself; due to this we cannot make any assumptions about him, yet.

Social Media Impact on Fast Food Chain (KFC)

Social Media Impact on Fast Food Chain (KFC) Uuse Table of Contents (Jump to) 1. Introduction 1.1 Research aim 1.2 Research Questions 1.3 Research objective 2. Literature review 2.1 Social media 2.2 Impact of social media 2.3 Fast food chain 3. Research methodology 3.1 Research design 3.2 Population and Sampling method 3.3 Data collection 3.4 Reliability and validity 3.5 Ethical consideration 3.6 Data analysis 3.7 Research limitation 4. Anticipated findings 1. Introduction This report is targeted on exploring and understanding the impact of social media on fast food chain, focusing on fast food companies of UK. So, we have chosen KFC for case study to carry out the research on this topic, as KFC is well known company in fast food industry not only in UK but worldwide. In today’s world, people are attached with the social media and defy on it while selecting any organization they need to deal to fulfill their needs. So, social media impacts on the buying behavior of customers and on selection of the organization. Social media is used by the companies in order to advertise their products and services. In this report, we first sort out research aims and research questions that start the plan for research. Then in literature review, the concepts on social media along with its impact and the fast food chain are discussed. Further, we choose research method and research design for this report and then we also choose the methods of data collection and data analysis. Finally, in this research proposal we discuss the anticipated findings that we could achieve from this research. KFC is a fast food company now owned by Pepsico and was established in the service station of USA serving chickens. The full form of KFC is Kentucky Fried Chicken, based in Lousville, it is one of the few brands in USA that can boast about having 59 year old history of success and innovation. KFC serves chicken along with varieties of other products like burger, mashed potatoes, and sandwiches also. It has been serving customers foods as prepared at home at very affordable price that could be bought by people of even low income also. It has opened its 15,000 outlets in 105 countries like Malaysia, China, UK and so on. In this report, we carry out our research in the outlets that are situated in different places in the capital city of UK that is London. KFC is famous for serving chicken with unique taste that has been able to win hearts of several people all over the world. It has many employees working through its outlets in several countries speaking different languages and from dif ferent cultures and tradition but are dedicated to the achievement of organizational goals and objectives. The unique taste of fried chicken of KFC as well as different flavors of chicken curry, tom yam chicken, hot and spicy and original recipe etc. has been unique feature of KFC which has made it popular among its customers and a successful company in the fast food industry. 1.1 Research aims This report is concerned on social media and the fast food chain, so the aims of this research are also based around it. This research aims to find following facts on the fast food chain, To understand the social media used by KFC. To find the impact of social media on customers. To find the impact of social media in the company. To find the effectiveness of social media. 1.2 Research Questions This report is determined to find out the answers to following research questions: What is the effect of social media on KFC? What is the social media used by KFC? How is social media being helpful to KFC? What is the impact of social media on customers? 1.3 Research objectives This report is based on the hypothesis on finding the impact of social media on fast food chain. So, it sheds light on the effects of social media on the fast food companies. This research has been carried out with certain objectives which are sorted out in following points: To gain knowledge on the use of social media by KFC. To understand the impact of social media on KFC. To study the impact of social media on customers and employees of KFC. 2. Literature review In literature review section of this report, we gain knowledge on social media, its use in fast food industry and also its impact on the organization. We also discuss about the fast food industry and the fast food chains. In this report the discussion is centered on the role of social media in daily life, its consumption, customer’s perceptions of advantages and disadvantages of social media, the acceptance and impact of social media advertising, the level of engagement of brand through social media and the role of other media in reinforcing social media communication. 2.1 Social media Social media has revolutionized the communicating methods of the individuals, community, organization or the whole world. It can be defined as,† a group of internet based applications that is build on the ideological and technological foundations that allow the creation of exchange of User Generated Content.† It has been convenient way of communicating with the people not only within a certain region but within the globe. It has become an essential part of an organization in order to communicate with its customers, suppliers, investors as well as its employees. Rapid use of social media by the customers has enforced the organization to use those media in order to communicate with their customers as well as to build solid relationship with them that helps in customer retention. So, they are using blogs, wikis, podcast, social networking sites, websites and you tube so as to stay in touch with their customers and to get informed of new offerings on the market. Most of the o rganizations are using social media for marketing and include these media in their marketing strategies and plans. As consumers are turning away from traditional sources of advertising like radio and television, social media has become modern solution for advertising within the mass and wide range of people. Blogs are a kind of social media where people post images, ideas or links. Social networks are places where people with common interest meet and form personal websites. Content communities are websites where particular content can be organized or shared with others. Forums are sites for exchanging ideas or information around particular interests. Some of the most popular social media that people use are facebook, twitter, You Tube, Flickr, and Wikipaedia. Social media sites have been attracting millions of users around the world and some researches also show that most of the people in the world remain in touch with the social media sites daily. Social media is combination of sev eral internet tools that enable users to generate, exchange and modify content continuously. Social media like facebook, twitter, instagram, you tube websites, mobile social media etc have overwhelming number of followers increasing day by day. As the fast food industry in UK has become very competitive along with entry of several players, it has increased the level of competition and challenged the marketing players. So, KFC though is very popular needs to use more advertising sources in order to get a competitive edge and to win over its rivals. Social media has been rapidly used by KFC in order to gain global access and also for reducing its transaction costs. Further, it also facilitates access to potential customers along with customization of products and services and exchange of service and information. It has also become easiest way of taking orders for the food items for the company as well as its customers due to overwhelming use of social media. 2.2 Impact of social media Social media as being used rapidly by the people around the world attracts attention and encourages readers to share it with their social network sites. It acts as a platform for everyone who has easy access of internet. Social media also serves as the best advertising media as it is driven by word of mouth and can be considered as earned media rather than paid media. It also helps in increasing brand awareness through increased communication activities. It can be helpful in marketing campaigns for the recognition of the organization in the newer market as well as existing market. Social media is an online content created by people using highly accessible and scalable publishing technologies. It provides numerous opportunities for strengthening and expanding relationships to customers. Social media impacts the customers for the selection of the organization they want to deal in order to fulfill their requirements as they are closely related to these media nowadays and trust these media the most to get information. For this research, it is important to understand the effect of social media on the potential customers when they are deciding which product or services they want to acquire. Customers use social media to enable them to create and share content, and communicate with one another build relationship with other people. Social media has become major factor in influencing various aspects of customer behavior including needs, recognition, information acquisition, opinions and attitudes, purchase behavior and post purchase communication. Social media develop horizontal relationship ranging from customer service to customer retention and acquisition. Increasing use of social websites perceive as a tool in forming online communities of users. Also companies can obta in various feedbacks and comment regarding their services so that they can improve their service in order to meet the needs and satisfaction of customers. Development of social media has helped in growth and expansion of business of fast food companies like KFC. 2.3 Fast food chain Fast food industry was not been available since ancient times but it has now becoming rapidly growing industry along with busy and scheduled life of people. As its name this industry is famous within its customers in providing quick food service for the rush hour of rapidly moving people. Mostly fast food industry serves quick foods like hamburger, sandwiches and also meat contained product. This industry is one of the most competitive and saturated industry in developed countries like UK or USA. Fast food service has culture has been embraced by several people due to their busy schedule and also easy availability of food when they want. 3. Research methodology 3.1 Research design This research is based on fast food chains and needs to explore the facts on impacts of social media, so it follows positivism theory of research methodology and deductive approach as the process of this research arrives at conclusions based on the interpretation of the meaning of the results of data analysis. This research is of exploratory nature as less previous researches have been found regarding this subject and general nature of the problem along with factors related to it has to be discovered. So, this research is commanded by qualitative methodology as it is of exploratory nature. Through deductive process, this research aims to uncover rich and detailed descriptions with a holistic focus. 3.2 Population and Sampling method In the proposed study, the population to be studied has been first identified and sampling frame was developed. The population for this study comprises all the customers and employees who are related to KFC belonging to different levels of jobs they are employed to. As this research is carried in KFC stores located at London Chinatown and Marylebone in London, UK, the population for this report is the customers and employees who are related to the stores there. Further, non-probability sampling method will be used for this research as it doesn’t involve random selection which is not feasible for this research. This research is of exploratory nature, so convenience sampling method is appropriate where the samples are selected looking into the ease of their accessibility and interest for the study. As the name reveals, convenience sampling is selected because it is convenient and often saves time and effort of the researcher to select a random sample. 3.3 Data collection As per the need of the study, both primary and secondary data will be collected, but priority will be given to collection of primary data, which will be both quantitative as well as qualitative. Primary data will be collected by some of the popular techniques used in this field. Primary data will be collected via field study where the researcher will visit KFC stores in order to collect data. In KFC stores, the researcher will collect the data through questionnaire method by distributing questionnaires to the respondents and then after they finish collecting it. So, questionnaire will be designed in view of data requirements and will be distributed to the respondents in the field. The respondents will be convinced that their responses will be kept confidential and average time taken to fill the questionnaire will also be limited. Secondary data will be collected adopting various secondary means and through the access of some secondary sources available conveniently. It will be collected from previous researches, previous studies, published or unpublished documents, annual reports of KFC, journals on KFC and other related articles that can be useful for this research. Secondary information available will be useful in checking the validity and reliability of empirical field data. The methods adopted in the study to generate relevant data will be guided by research objectives, questions and type of data required for the study. 3.4 Reliability and validity A reliable measurement is one which gives consistent results on independent testing. If the findings of one piece of work can be replicated by another research group, or by the same research group at a later occasion, then it produces the same result, then it is deemed to be reliable. Though total reliability is difficult to be achieved, quantitative methods are likely to aspire to it. In order to eliminate the chances of error, it is always better, if there are repeated observations and the measurements of the same individuals or situations. Validity concerns whether a research method gives a true picture of what it claims to have recorded, and shows social realities as they really are. No matter how reliable data may be, it will always be limited in its validity if the researcher cannot show that it gives true account of what it is being studied. It is the strength of our conclusions, inferences or propositions. It is an element that addresses the issues of whether the researcher is actually measuring what they want to. Reliability estimates the consistency of measurement and validity estimates the accuracy of your measurement. A measure can be perfectly reliable but yet not valid, which shows that reliability and validity differ from each other. 3.5 Ethical consideration In present situation, researchers have to carry out their research along with the consideration of ethical issues as well as obligations regarding the people participating in the research as well as the organization. Researchers need to do everything in their authority to make sure that their research doesn’t harm the cultural or ethical respect of the participants. So, for the research, written permission to conduct it has been sought and the Code of Good Research Practice of KFC will be followed. The respondents will be chosen based upon their willingness towards the research. Privacy, anonymity and confidentiality (PAC) of the studied groups will be strictly maintained. The data collection method includes personal information of the respondent also, so the information will be kept confidential and will not be used for other purposes than the research. Further, data provided by KFC will be secured in files with password protection. The final reports will not be provided for other researches and will not be provided for wider circulation. The participants as well as the organization under study will be provided with the required information on the research as well as the researcher. Further, while doing research the researcher should also ensure that the participants will be provided with certain questions to be answered and given certain time which will be recorded by the researcher. Further, the rules and regulations of KFC as well as of the business schools shall be followed while carrying out the research. 3.6 Data analysis Data analysis is very decisive in research as researcher has to highlight how in what ways data has to be tabulated and analyzed. The data collected from secondary and primary sources will be analyzed to obtain findings of the research. Statistical procedures will be clearly indicated. Quantitative as well qualitative data will be analyzed using the techniques that are available and easy to use. Simple statistical techniques will be espoused for analyzing data such as charts, diagram, figures percentage rank etc. so, qualitative and quantitative data will be analyzed, categorized and tabulated according to the objectives of the research study. 3.7 Research limitation Like every other researches, this research is also bound into certain limitations that has to be followed and considered while carrying out this research. There are certain limitations for this research which binds this research in a small boundary with restricted time frame. Hence, major limitation of this research is termed as the timetable that limits this research in a boundary of time frame for completion of this research. Further, limitation of this research also has been observed in the research method to be used which is in the sampling method to be used in this research. The limitation also can be observed in the scope of this research. Also, the research methodology of this research is chosen for the shorter span of time and less time consuming method due to restriction of time. So, this research may not shed much light on the impacts of social media but can be useful in order to carry out other researches in future regarding the same subject matter. 4. Anticipated findings After the analysis of data collected from the research, this report may shed light on various facts on social media and its impact on the fast food chains. So, we can assume that we can be able to shed light on the following points of the subject topic: Reveal the involvement of KFC in use of social media. Provide information on impact of social media on KFC. Provide information on advantage or disadvantage of social media regarding fast food chains. Provide suggestions on use of social media for benefit of fast food chains.

GPS Technology Essays -- essays research papers fc

Physics Assignment Global Positioning System GPS, of the Global Positioning System, is a system of satellites that orbit the earth above us that send signals continuously to ground stations that monitor and control GPS operations. GPS signals can be detected by GPS receivers, which by itself can calculate the location of the receiver by around ten metres. Such the accuracy and reliability of the GPS system that its is a required item for a long trip without and contact with humans. The GPS system was originally intended for military use; its use was to track and detect ships and submarines by the US military in the 1960s. As time moved on, and as the development progressed, its use changed, from only a military use to a more civilian use. When the GPS system finally became operational in the 1990s, it has proven itself to be a very sophisticated tool, being very reliable, as shown by the usage of the GPS system by both military and civilians. GPS worked by each satellite that emitted a unique radio wave also known as the ‘Pseudo Random code’, which is basically a series of random radio signals; so random, that there is absolutely no chance that thre would be a matching signal. The signals, which contain the time and the position of the satellite, are then compared by the GPS receiver from four satellites. Considering how extraordinarily sophisticated the technology is, the operating principle of GPS is remarkably simple. Each satellite continuously broadcasts a digital r...

Artificial Intelligence Essay -- Essays Papers

Artificial Intelligence Computers are everywhere today. It would be impossible to go your entire life without using a computer. Cars, ATMs, and TVs we use everyday, and all contain computers. It is for this reason that computers and their software have to become more intelligent to make our lives easier and computers more accessible. Intelligent computer systems can and do benefit us all; however people have constantly warned that making computers too intelligent can be to our disadvantage. Artificial intelligence, or AI, is a field of computer science that attempts to simulate characteristics of human intelligence or senses. These include learning, reasoning, and adapting. This field studies the designs of intelligent agents, or a system that acts intelligibly. The term artificial intelligence is confusing and misleading however. Artificial intelligence is still a form of intelligence, but perhaps â€Å"synthetic intelligence† is a better name because it is not natural intelligence. This is why the name â€Å"computational intelligence†, or CI, is sometimes preferred. Artificial intelligence is used in many objects that we use everyday: cars, microwaves, personal computers, and videogames. There are many different goals for AI, depending upon your field or view. Computer science attempts to make computer systems do what only humans could do in the past. Computational philosophy tries to understand human intelligence at a computer level. AI also has applications in medical programs, factories, robots, and many other tasks. There are several different disciplines of artificial intelligence. They are: different are expert systems, natural languages, simulation of human sensory capabilities, robotics... ...pable of much growth in the years to come. In a few years maybe it will be possible to create systems that are in every way equal to or superior to humans. That can be a scary thought, however impossible it may sound. For now we will just continue to use these systems to our greatest advantage. References Chung, Randolph, and Lynellen D. S. Perry. â€Å"Robotics: introduction.† Crossroads. 4.3 (1998): 2. Klerfors, Daniels. Artificial Neural Networks. Nov. 1998. St. Louis. U. Nov. 2001. http://hem.hj.se/~de96klda/NeuralNetworks.htm. Nadis, Steve. â€Å"We Can Rebuild You.† MIT’s Technology Review. 100 (1997): 16-18. Poole, David, Alan Mackworth, and Randy Goebel. Computational Intelligence, a logical approach. New York: Oxford University Press, 1998. Turner, Raymond. Logics for Artificial Intelligence. New York: John Wiley & Sons, 1984.

Bacteria Growth and Glucose Percentages

Bacteria’s Growth Affected by Various Glucose Percentages This lab tested whether or not different glucose levels activated bacteria growth. My lab group and I wanted to figure out, if more glucose was spread on the bacteria plates, would there be more bacteria growth in the agar plate. My group predicted that with 25% glucose (the highest percentage of glucose), the bacteria growth would be the greatest. In order to conduct this experiment, my group had 3 ager plates. One plate had 0% glucose, the next plate had 5% glucose and the third plate had 25% glucose in it.Once we received all the plates, we light an alcohol burner. We then used a pipet to sterile collect bacteria from the culture tubes. We then opened the first ager plate (0% glucose) and transferred 10 drops of bacteria culture onto the plate. Then we did the same for the next 2 plates (5% and 25% glucose). Next, we sterilized the spreader by waving it in the flame (alcohol burner) for 15 seconds. Then, we let the s preader cool for 10 seconds, and then opened the first agar plate and spread the bacteria around the plate by quickly and slightly sliding the spreader back and forth across the plate for 5 seconds.Then we closed the plate and did the same thing for the next 2 plates. Next, we sealed each plate with a strip of Para film and then placed the plates with bacteria on the side of the room until the following week. After waiting a week, we received our group’s ager plates back. We noticed that with our experiment, the most amount of bacteria growth had no glucose in it. Our results were the following: with no glucose, there was 25% bacteria growth, with 5% glucose added to the ager plates, there was only 15% bacteria growth, and with 25% glucose added to the ager plates, only 1% of bacteria growth was present.The least amount of bacteria growth contained the largest percentage of glucose. Based off of our group’s results, we can reject our hypothesis. We realized that our pr ediction was not what our results showed us. Our prediction was that 25% glucose would have the most amount of bacteria growth, however we can now conclude that bacteria growth does not need any glucose to reproduce. In fact, the more glucose there is, the least amount of bacteria growth occurs. If glucose is present in the bacteria, it is possible for bacteria to reproduce; however bacteria will reproduce the greatest when no glucose is present at all.